The Spotify model focuses on organizing around work and not necessarily processes and ceremonies. This gives an organization greater flexibility when it comes to how Squads work. Instead of requiring Squads to change how they do their work (“you must do scrum”), it focuses on aligning them with each other and driving towards individual team outcomes.
The Spotify model encourages autonomy and creativity by trusting people to complete the work they are doing in the way they see fit.
Although it may look like a matrix organization, the key cultural elements of the model need to be in place to allow the structure to thrive, such as trust and autonomy. If an organization doesn’t shift its behaviors (and ultimately its culture), the benefits of the Spotify model will never be realized. If you simply rename teams to Squads, you’re just putting lipstick on a pig.