Another quote I like from this talk:
Because honestly, I think many companies, we don’t know exactly what will be most beneficial to build because the space is so ambiguous. The customers usually aren’t exactly sure exactly what they need. So one has to be fast at failing. And in order to have a fast failure culture, one has to be sort of empowered to make quick decisions, try something out, it failed, great, then we learn.
Next, next experiment, next experiment, next experiment. That’s how you actually win. You out experiment your competition. So if one is serious about speed and success, I think one has to figure out like how do we enable and empowered teams because they are going to be the ones out experimenting.