Using AI for marketing
I built 19 website pages in a single day while my team was out for US thanksgiving. Not mockups. Not placeholders. Actual, shippable pages: a full partner ecosystem landing page plus individual pages for every major partner we’re building with right now. It felt surreal. Mostly because a year+ ago, there’s no universe in which I would’ve believed I could do that. And it definitely wouldn’t have happened without the engineers around me who’ve taught me how to think more like a builder—patiently walking me through GitHub (
), tools, workflows, and a way of working that used to feel miles outside my world.
I then asked how long it took before she stopped hating Git?
I mean it took about 5 pull requests before I finally managed to create one without an error
… it’s been two weeks and I finally feel like the lightbulbs are going off and I’m understanding the flow (pulling things from main, branches, commits, PRs, basic commands I have on a sticky note lol, etc).
A few weeks later:
Three days. No browser tabs. No bouncing between tools.
Just Claude Code, Cursor, and Obsidian.
While our team was onsite with a customer last week, I ran a little experiment. I wanted to see if I could do meaningful work without the usual chaos.. 32 open tabs, research docs, half-remembered calls, notion notes, etc.
For context: I started using GitHub about a month ago. I’d never touched Cursor before this. I’ve only been playing with Claude Code for a couple of weeks. Obsidian just turned me into a .md girly.
So I fed in call transcripts from the last few months. Used Claude Code to actually study them… pulling direct quotes, surfacing real pain points, finding patterns across dozens of conversations.
Then I layered in outside research across three industries and started connecting dots.
What stood out wasn’t just the overlap, but the nuance. The subtle differences between what a robotics engineer worries about versus someone in computer vision. Same themes, different pressure points.That work shaped new industry landing pages, informed another rev of our sales deck, and helped us finally build a resource center that makes sense: bridging early-stage content with deeper technical material, without dumping people straight into docs.
We’d already been iterating on our homepage for a while. But with this clarity in place, we finalized and shipped it in days.
It’s not 19 pages this time.
..But it’s a homepage, three industry landing pages, a refreshed sales deck, and a resource center with 23 pieces of content we’re proud of.
This isn’t about working longer hours or doing everything myself. It’s about how unbelievable these tools are becoming and what they unlock for small teams.
→ We can ground our messaging in actual customer language
→ We can synthesize research in hours instead of weeks
→ We can move with a kind of speed that just wasn’t realistic beforeHonestly? I’m still pretty shook. If you’re curious, definitely go check out what we shipped.
I’ve recently started using Obsidian as well. Amazing tool when working with local files, Claude Code, and lots of *.md.
Hint: Even if you don’t use it for anything else, Obsidian is a decent Markdown editor … and it’s free!